All SEO Utah techniques revolve around web bots. Web bots are automated programs that scour the web recording information on websites. These web bots are sometimes referred to as “web crawlers” or “spiders” for reasons that should be self evident to any Red Hack Fix Blog reader. As they navigate the web these web bots gather information that will be used to determine the relevancy of websites relative to keywords used by a person surfing the web in a search engine. There are many factors that are used to calculate the relevancy of a website in any particular web search.
WHAT DETERMINES SEO UTAH RELEVANCY?
The search engine algorithms place a premium on a number of different qualities of a web page in order to determine relevance relative to the use of specific keywords. For example, the presence of the keywords in the content is important, however, if the keyword appears too frequently or infrequently the page might be considered less relevant. The presence of referring links from other websites will also increase relevance but again, only if they appear according to a specific frequency. If the website has a picture and a specific number of words, this can also increase the websites relevancy in the eyes of a search engine web bot.
Search engine algorithms are constantly changing. For this reason any company specializing in search engine optimization worth it salt must stay abreast of these changes. For obvious reasons the search engines do not typically announce the changes they make to their algorithms. As such search engine optimization companies who are trying to increase the relevance of a particular website must be constantly testing and researching as to what search engines are looking for in terms of content. This way the search engine optimization company can best serve the interests of its customers.